Senior Producer | Product Manager

Leading experiences where technology, creativity, and play collide.‍

My career has been shaped by a passion for creating bold digital activations, interactive experiences, and video games that connect with audiences in meaningful ways. I have spent my professional life leading multidisciplinary teams across a broad range of projects, from VR and AR experiences, mobile applications, and large scale immersive content, through to full scale game production across multiple platforms. I bring together creative vision, strategic thinking, and strong production leadership to guide ambitious ideas from concept through to delivery. 

With a foundation in game design and a career spanning senior leadership roles at Chaos Theory Games and Spinifex Group, as well as independent studio development and consulting, I have built a practice around crafting experiences that sit at the intersection of storytelling, technology, and interaction. Whether producing immersive brand activations, leading complex interactive builds, or developing original game worlds, I am driven by the opportunity to create work that is innovative, engaging, and built to leave a lasting impression.

E: james.betar@gmail.com
M: +61 411 068 389