Reshaping how people learned about new model releases

Myself and the team at Spinifex Group built a custom AR app from the ground up to showcase the amazing new features of new models for Acura and Honda. Users interacted with digital hotspots on their device, shown positioned on the real vehicle to bring each of the features to life through animation and visual effects.

I was responsible for leading the entire production team in order to create the app. This included art, programming and user interface development. I worked closely with colleagues in the US who were liasing with the client. This project involved buildling the application in such a way that new models could be easily added to the application without disruption to the user.

Production: Spinifex Group
Client: Honda/Acura

My Role: Senior Producer